Dubai based British fashion designer Taira Adil is no stranger to haute couture, having successfully curated advertising projects for the Arabian outposts of prestigious publications such as Harper’s Bazaar and Vogue. Noticing a gap in the market for luxurious, yet modest beach and resort wear, Taira drew on inspiration from her upbringing in the West, with the fashion-forward Muslim culture of the Middle East, to create her debut eponymous range, TAIRA.

Refined elegance is the signature of the brand, celebrating the female form with a refreshing touch of innovation, and a timeless design aesthetic that embodies chic. The exclusive collection is made from exceptionally high quality soft-touch materials sourced from Europe, which are both breathable and allow the body freedom of movement; promoting natural confidence and sophisticated femininity. Hand made with expert finesse by trained tailors in the UAE, each TAIRA piece is lovingly crafted and embellished with sequins and beads, to express a new form of every day glamour.

While TAIRA is a game changer, set to become influentially iconic with its combination of comfort and stylish minimalism, it is also a socially conscious brand, which is both ethical and sustainable. A percentage of each TAIRA purchase benefits orphanage charities worldwide, elevating wardrobes with a sense of ease and distinction.